All posts in the month of 'April2016'.

Marketing Can Uncover a Gold Mine of Prospects with Intent Data

Posted On April 18, 2016

Prospects interested in our solution are like gold.  But many times they do not even exist within our prospect database. This is especially true as future customers stay hidden longer.  Using the Internet as a platform for research, they do their own research to uncover options and methods for addressing business needs. Finding these hot prospects to communicate with them can be done through acquiring and analyzing intent data.  Intent data is transactional data that is generated through online activity: searches, page...