When Promoting Webinars and In-Person Events…Educate vs. Advertise
Implementing a sound event promotion plan is key. This should include a variety of marketing mediums such as tele-marketing, email, social, paid, direct mail, and radio. Think through and plan your cadence strategy so you will have an opportunity to touch your audience at the right time and place with highly relevant content. Your target audience is most likely coming to your event to learn something. Make this the key driver for your messaging strategy. Don’t just advertise your event; let each touch point in your event promotional strategy be a learning experience within itself. Even if your prospects don’t commit to your upcoming event they will be far more receptive to future invitations and most importantly, more receptive to your brand.