Unblock the Lead Jam
Many organizations do not need new leads right now. They need to unblock the jam. Get the crap out and manage the leads you already have through a multi-channel set of well orchestrated cadences that move the prospect from unaware to aware to engaged to qualified to closed. Don’t give up after one pass or one micro-cadence. “Begin with the end in mind” and create a smooth running operation with velocity, discipline and scale as you methodically work through your entire TAM over time.
No trees were harmed in the making of this post.