Privacy Policy

Privacy Policy
Last Update: August, 2023

Thanks for visiting the Privacy Policy of KPI Analytics (“we”, “us”, or “our”). As a company powered by data, we respect and appreciate the importance of privacy and data security.

We may update this Privacy Policy from time to time. If we do, we will notify you by posting a notice on our main website,, and updating the “Effective Date” at the top of the page.

By accessing or using the Site and/or the Services, you acknowledge that you have read this Privacy Policy and that you agree to the practices described in this Privacy Policy as they relate to your Personal Information (defined below).

Collection and Use

We collect information in the following ways: (1) information you provide directly to us as a result of marketing campaigns, (2) information provided to us by our clients, affiliates, partners and, (3) information collected passively through the use of technologies such as “cookies”, and (4) information we collect through the indexers.

Information you provide directly to us

When you browse or visit our Site, contact us, or set up a user account with us, we might collect any Personal Information that you voluntarily submit to us, such as through a web form, in an email or other message (including in the “envelope” of the message, such as the From: or Subject: lines), or during the account creation process. Personal Information collected in this way includes identifiers, such as your name, business address, email address, and similar identifiers; the KPI products or services you’ve purchased or considered purchasing, and similar commercial information; and professional or employment-related information relevant to you as an agent of your business. As this information is submitted by you in freeform text fields or over the phone, we cannot control what you submit to us, but we ask that you only submit personal information relevant to the interaction or the specific questions asked. Except for direct KPI clients, KPI does not ask for, or collect, financial information such as credit card or other banking information, billing name, and billing address.

We use the information described in this subsection for our operational purposes, such as responding to your inquiries, routing you to the KPI team member who can assist you, referring you to a client, partner, affiliate or other entity associated with KPI to assist you in learning more about solutions that can help your organization.

Information provided to us by our clients, affiliates and partners

These entities share information with KPI for the express purpose of validating, appending, correcting and otherwise ensuring your information is accurate and relevant to promotions and marketing messages these entities wish to present.

All data shared with KPI is shared and stored securely. Whiles multiple entities may share the same Organization and Contact data, KPI ensures the information remains associated with the entity which shared it.

Information from cookies, web server logs, and other technologies

Like many other commercial websites, we may also gather information in connection with your use of the Site or Services through the use of “cookies” and other similar technologies such as web server logs, pixels, and end-user website activity (collectively, “Tracking Technologies”). Personal Information gathered through Tracking Technologies may include internet or other electronic network activity information, such as IP addresses, hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising, the date and time of visits, the pages viewed, links to/from any page, and time spent at a site.

We use third-party analytics services, such as Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Service. For more information on how Google uses this data, go to You may also download the Google Analytics opt-out browser add on, available here.

If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies, or be given the choice of declining or accepting a particular cookie (or cookies) from a particular site. You may also consider visiting, which provides helpful information about cookies. You can choose to disable cookies for our Site but this may limit (or in some cases completely disable) your ability to use our Site and Services.

We use the information described in this subsection for auditing, security, debugging, internal research and development, maintaining the quality and safety of our Services, and service performance purposes. In particular, we use this information to measure web traffic and usage activity on our Site for purposes of improving and enhancing the functionality of our Site, to look for possible fraudulent activity, and to better understand the sources of traffic and transactions on our Site. Cookies also allow our servers to remember your account information for future visits and to provide personalized and streamlined information across related pages on our Site. In order to understand and improve the effectiveness of our advertising, we may also use web beacons, cookies, and other technology to identify the fact that you have visited our Site or seen one of our advertisements.

Information from KPI Indexers

KPI Indexers collect a variety of information and data for purposes of creating our database of Attribute Data and for providing the Services. We collect Personal Information as Attribute Data, and to help us compile, organize, and verify Attribute Data, in the following ways:

(1) from publicly accessible sources, both online and offline, algorithmically through the KPI Indexers or provided by third parties;

(2) through licensing agreements directly with data brokers or other Companies, pursuant to their privacy policies and terms and conditions; and

(3) directly contributed by individuals, about both Professionals and Companies, either by claiming their KPI Professional Profile or in the form of information given in exchange for marketing collateral, incentives and other exchanges of value.

We use Attribute Data to provide the Services, for internal research and development purposes, and to maintain and improve the quality of our Services. We may also use Attribute Data to collect metadata, such as activity signals or IP registration information. We use this metadata to improve the quality of the KPI Indexers, to authenticate that certain Attribute Data (such as email addresses or phone numbers) relate to business use and not personal use, and to verify the accuracy, integrity, and completeness of our Attribute Data.

Our Services are designed to help our customers and partners in a wide variety of ways, including by helping them determine which Companies might make the best customers, identify the contacts within those organizations by department, role or seniority that might improve or expedite their interactions with those Companies, and enabling them to personalize their interactions with those Companies. Please note that the use of Attribute Data by our customers is governed by their respective privacy policies.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience
    (your information helps us to better respond to your individual needs)
  • To improve our website
    (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service
    (your information helps us to more effectively respond to your customer service requests and support needs)
  • To administer a contest, promotion, survey or other site feature and.or marketing tactic
  • To send periodic messages including recorded messages, mobile messaging and texts, email, phone, and other digital mediums 

The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. You may also send an email (from the email you wish to unsubscribe) to with the term “unsub” in the subject line.

We may share your Personal Information:

In addition, we may share information stored in our DataFresh Database with users of our Services or with our business clients. We may make the information in the DataFresh Database available to our business clients for their internal business purposes, including marketing purposes, or for further resale. We may also make the information in the DataFresh Database available to partners for data hygiene related processes and for marketing business information, including by contacting the companies and business individuals represented in the DataFresh Database for employment, commercial and business opportunities and for other purposes permitted by law.

We may share other information that is not Personal Information for various business reasons and purposes. When we share this information, we ensure that no individual contributing user or visitor is specifically identified or linked to such information.

How We Retain Information

We keep your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Unless otherwise required under applicable law, we retain your information in our DataFresh Database for as long as that information is useful.

How we protect your information

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

California Consumer Privacy Act

We are in compliance with the requirements of California Consumer Privacy Act (CCPA). You have the right to the following:

General Data Privacy Regulation -EU

KPI Analytics is a US based marketing firm focused on US based prospects. That stated, we also work to comply with GDPR (General Data Privacy Regulation -EU) standards.

Key Points of GDPR Compliance:

The legal grounds for us processing your personal data for the purposes set out in the “How We Use Your Information” section above will typically be because:

Your Consent

By accessing or using the Site and/or the Services, you acknowledge that you have read this Privacy Policy and that you agree to the practices described in this Privacy Policy as they relate to your Personal Information as outlined in this policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.

Contacting Us

To request, review, or take action on any of the requirements above, please contact us at If there are any questions regarding this privacy policy you may contact us using the information below.

KPI Analytics Inc
2802 Flintrock Trace Suite 364
Austin, TX 78738