OmniOp Platform
OmniOp is a end-to-end cloud-based lead generation and management platform that integrates KPI’s data network, digital marketing technology and services to accelerate the generation of net new leads and revenue. The OmniOp Platform integrates Data Management, Digital Marketing, Outbound and Inbound Execution and Lead Management to help organizations of any size maximize their marketing budget, accelerate pipeline and grow revenue faster.

OmniOp is comprised of technology and services that simplify management and accelerate lead conversion in 4 key areas:
- Data Management: Leverage the KPI Network and OmniOp services for data augmentation, validation and cleansing to build top of the funnel opportunities and maximize the effectiveness of subsequent campaigns
- Digital Marketing: Deliver ABM programs, generate outbound email, social media campaigns and optimize web traffic with SEO and paid advertising. With seamless integration with leading marketing tools like Marketo, Pardot and SFDC, OmniOp simplifies lead management and accelerates pipeline growth
- Marketing Automation: Accelerate the marketing funnel with full automation from lead generation to lead nurture to lead scoring. OmniOp is a seamless connection for lead flow integration that streamlines the development of landing pages and microsites, while automating outreach for email campaigns, social medica, text messaging and voicemail drops.
- Customer Relationship Management: A CRM Platform that integrates with leading sales platforms including SFDC, OmniOp provides automation and manages outbound calling campaigns for ISRs and BDMs for lead follow up and appointment setting
OmniOp is architected to be either a standalone platform or integrate with 3rd party applications and databases like SFDC, Marketo, Pardot to scale from small and medium businesses to the enterprise. The platform is optimized to generate leads faster, accelerate pipeline and qualify sales opportunities in a cloud-based subscription model.