KPI Delivery Platform
KPI’s delivery platform is an integrated solution of process and technologies including data, email, telephony, content and CRM. The delivery platform is optimized to drive qualified leads, market awareness and maintain/nurture prospects through the execution and management of detailed marketing cadences and comprehensive reporting.
- Data/List Services: KPI provides comprehensive data services including access to their DataFresh house list of >25M commercial and public sector contacts. Data services also include cleansing, standardization and appending.
- Customer Content: KPI provides content services to assist with strategy and existing customer content delivery. KPI also provides content development services.
- Email & Marketing Automation: KPI provides email execution and consultation. KPI’s email delivery platform is built to optimize outbound marketing and lead nurturing.
- Tele-Services: KPI provides professional tele-services leveraging multiple skills based on the required project need. KPI offers tele-services on a utility based or fully outsourced model.
- Comprehensive Reporting & Analysis: Comprehensive reporting tracking all production details and analysis of key performance indicators
Large Cloud Data Protection Company
- Client had recently divested from parent organization
- Marketing resources were dramatically reduced
- Client needed to mobilize quickly in getting to market (Focus: organizations with 1000-5000 employees)
- KPI leveraged internal and external resources to compile a list of ~700k decision makers within ~13k unique organizations
- KPI designed and executed a multi-touch cadence (client-branded) using new and existing client content, leveraging KPI’s marketing automation, response management and outbound calling platforms and services
- KPI conducted KPI Benchmarks Surveys (third party brand) to solicit feedback on Current State, Perceptions and Challenges within targeted segment
- 716 Actionable Leads for Sales Follow-up
- 186 Nurture Leads resulting from outbound calling Dialogues with Prospects
- 145,000 branded impressions (email opens, clicks and voicemails)
- 400,000+ Validated Prospect Records for use in ongoing marketing efforts
- KPI’s Market Intelligence and Analysis spurred success via mid-campaign changes:
- Targeted outbound calling pivoted from top IT execs to mid-level/director based on better dialogue rates
- Adjusted messaging to better resonate with these prospects
- Consolidated email sequence after A/B testing determined one version repeatedly converted at 4x-5x of the other
- Re-prioritized prospect universe to focus on companies with lower employee counts based on client’s deal velocity/close rates
- Client funded an extended project from revenue generated within the first six month; in the renewal KPI continued focus on organizations with 1000-5000 employees and also assembled more than 500k additional prospects at ~85k unique organization with the client’s new priority universe of organizations with 100-999 employees