About KPI Benchmarks
KPI Benchmarks is a brand and marketing channel that engages decision makers/influencers to share insightful perspectives about business topics, products/services used, satisfaction levels and current business needs.
KPI Benchmarks’ campaigns focus on custom/highly targeted lists by industry and buyer persona leveraging KPI’s database of 25+ Million decision maker and influencer contacts. KPI Benchmarks campaigns include an integrated solution of outbound email, professional tele-services and digital channels to collect valuable survey information resulting in leads, market research and benchmarked contact lists.
KPI Benchmarks Reach…
KPI’s database consists of 25M+ Commercial and Public Sector technical and business decision makers contacts. KPI also has multiple subscriptions to third party list sources that can also be leveraged.
The Client: :
Web Security Cloud Provider
- Client has seen marketing’s lead contribution to pipeline reduce by 15% over the last six months
- Client’s marketing automation effectiveness have significantly decreased due to degrading contact quality
- KPI conducted a two part marketing discovery session reviewing the client’s past and upcoming marketing activities and lead sources, as well as, analysis of the client’s marketing database
- KPI designed and executed a KPI Benchmarks campaign to help achieve the following objectives
- Identify new and better leads and market intelligence
- Improve the quality of their marketing database to optimize their marketing automation investment
- Key components included developing a new set of target decision makers contacts within key industries and survey assessment designed to collect valuable intelligence such as:
- What areas of IT security do you manage for your organization?
- Are you currently satisfied with your web security and content filtering, email and end point security?
- Do you plan on purchasing any new IT security solutions, or renewing existing subscriptions in 2015?
- KPI also executed a client branded integrated telemarketing, email and direct mail campaign
- KPI client branded campaign generated >50 qualified sales leads from the >300 qualifying KPI Benchmarks surveys
- KPI provided the client an updated and incremental 100,000 contact list for use within their marketing automation platform