KPI Benchmarks

About KPI Benchmarks

Leads, Market Research, Data Enrichment

KPI Benchmarks is a brand and marketing channel that engages decision makers/influencers to share insightful perspectives about business topics, products/services used, satisfaction levels and current business needs. 
KPI Benchmarks’ campaigns focus on custom/highly targeted lists by industry and buyer persona leveraging KPI’s database of 25+ Million decision maker and influencer contacts.  KPI Benchmarks campaigns include an integrated solution of outbound email, professional tele-services and digital channels to collect valuable survey information resulting in leads, market research and benchmarked contact lists.

KPI Benchmarks Reach…

KPI’s database consists of 25M+ Commercial and Public Sector technical and business decision makers contacts. KPI also has multiple subscriptions to third party list sources that can also be leveraged.

  • The Client: :
    Web Security Cloud Provider

    The Situation:

    • Client has seen marketing’s lead contribution to pipeline reduce by 15% over the last six months
    • Client’s marketing automation effectiveness have significantly decreased due to degrading contact quality

    The Solution:

    • KPI conducted a two part marketing discovery session reviewing the client’s past and upcoming marketing activities and lead sources, as well as, analysis of the client’s marketing database
    • KPI designed and executed a KPI Benchmarks campaign to help achieve the following objectives
      • Identify new and better leads and market intelligence
      • Improve the quality of their marketing database to optimize their marketing automation investment
    • Key components included developing a new set of target decision makers contacts within key industries and survey assessment designed to collect valuable intelligence such as:
      • What areas of IT security do you manage for your organization?
      • Are you currently satisfied with your web security and content filtering, email and end point security?
      • Do you plan on purchasing any new IT security solutions, or renewing existing subscriptions in 2015?
    • KPI also executed a client branded integrated telemarketing, email and direct mail campaign

    The Outcome:

    • KPI client branded campaign generated >50 qualified sales leads from the >300 qualifying KPI Benchmarks surveys
    • KPI provided the client an updated and incremental 100,000 contact list for use within their marketing automation platform
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