KPI Delivery Platform

KPI Delivery Platform

KPI’s delivery platform is an integrated solution of process and technologies including data, digital, content, virtual tele-representation and CRM. The delivery platform is optimized to drive qualified leads, market awareness and maintain/nurture prospects through the execution and management of detailed marketing cadences and comprehensive reporting.

  • Data/List Services: Access to the Most Extensive and Qualified B2B Data Sets — >100M+ Contacts Through KPI DataFresh and KPI’s Data Marketplace (contacts, firmagraphics, technographics, intent, etc.) — Lists Builds, Enrich, Cleanse, Standardize, etc.
  • KPI Branded Lead Generation Channels: KPI Benchmarks (3rd Party and Client Branded Surveys) — KPI Events (Webinar and In-Person Event Promotions)
  • Client Content Amplification Channels: Email – Social — Syndication and Retargeting
  • Fractionalized Operation: Project Management — Delivery Stack — Data Scientists — US Based Virtual Tele-Representation
  • Actionable Insights: Comprehensive Campaign Reporting — Alignment with Client MAP & CRM — Valuable Analysis and Intelligence – beyond the leads
  • The Client:
    Large Cloud Data Protection Company

    The Situation:

    • Client had recently divested from parent organization
    • Marketing resources were dramatically reduced
    • Client needed to mobilize quickly in getting to market (Focus: organizations with 1000-5000 employees)

    The Solution:

    • KPI leveraged internal and external resources to compile a list of ~700k decision makers within ~13k unique organizations
    • KPI designed and executed a multi-touch cadence (client-branded) using new and existing client content, leveraging KPI’s marketing automation, response management and outbound calling platforms and services
    • KPI conducted KPI Benchmarks Surveys (third party brand) to solicit feedback on Current State, Perceptions and Challenges within targeted segment

    The Outcome:

    • 716 Actionable Leads for Sales Follow-up
    • 186 Nurture Leads resulting from outbound calling Dialogues with Prospects
    • 145,000 branded impressions (email opens, clicks and voicemails)
    • 400,000+ Validated Prospect Records for use in ongoing marketing efforts
    • KPI’s Market Intelligence and Analysis spurred success via mid-campaign changes:
      • Targeted outbound calling pivoted from top IT execs to mid-level/director based on better dialogue rates
      • Adjusted messaging to better resonate with these prospects
      • Consolidated email sequence after A/B testing determined one version repeatedly converted at 4x-5x of the other
      • Re-prioritized prospect universe to focus on companies with lower employee counts based on client’s deal velocity/close rates
    • Client funded an extended project from revenue generated within the first six month; in the renewal KPI continued focus on organizations with 1000-5000 employees and also assembled more than 500k additional prospects at ~85k unique organization with the client’s new priority universe of organizations with 100-999 employees