KPI Insights

Your Data Will Optimize Your Customer’s Experience

Posted On October 18th, 2021

CMOs must optimize the customer experience for prospects and current customers.  Customers are demanding improved communication, more control and freedom to become educated on topics of interest at their own pace. Technology, creativity,...

Uncovering a Gold Mine Using Intent Data

Posted On September 30th, 2021

Prospects interested in your solution are like gold but many times they do not even exist within a prospect database. They stay hidden longer, using the Internet for research to uncover options for solving their business problems. Prospects will...